Have you ever left a seminar thinking: “I could have done a better job than that!” Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Understanding the ins and outs of the industry will go a long way in helping you hold a successful seminar. That’s where I come in. Over the past 4 years, I have put on over 4,000 seminars, and a handful of national conventions. I will help you plan the event, and make sure that someone shows up!
The first thing that you need to consider is your purpose for holding the seminar. Are you trying to make money on ticket sales? Or money after the class? Are you just trying to get people in the door? Your goal of the seminar will play a huge role in the marketing method that you choose. Don’t be afraid to think outside of the box here. Many companies will try to make the most money possible on all fronts. This greedy train of thought will leave your seminar lacking some very important elements. Choose one and stick with it. Many seminar gurus know that the real money in the seminar business is in the after class sales. This could be follow-up work from your instructor, a subsequent training seminar, an add-on product, etc. You want everyone to leave with something in their hand.
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